76
Monica G.
3.2 kmDeep Clean · One-timetoday
2 attempts
Pref: Fri 9 Oct
Web formPB
THE CRM BEHIND THE WIN
Mitra brings your leads, cleaning-specific pricing, professional quotes, follow-up, and performance insights into one focused workspace.
File it all under Mitra.
01NEW21
58
Toby Flenderson
6.3 kmStandard · Weekly6d
2 attemptsStale · 6d
Pref: Fri 9 Oct
GooglePB
02QUALIFIED21
88
Angela Martin
4.1 kmStandard · Weekly1d
3 attempts
Pref: Mon 12 Oct
PhoneJH
42
Kevin Malone
4.8 kmDeep Clean · One-time6d
Unreachable — needs decision
Keep tryingMark lost
5 attempts
Pref: Mon 12 Oct
PhoneJH
03PROPOSAL21
64
Stanley Hudson
5.6 kmMove-Out · One-time2d
4 attemptsSent · 6 Oct
Pref: Tue 13 Oct
ReferralPB
73
Michael Scott
8.8 kmStandard · Bi-weekly1d
3 attemptsSent · 7 Oct
Pref: Thu 15 Oct
Web formPB
04WON21
91
Dwight Schrute
2.8 kmStandard · Bi-weekly3d
3 attemptsAccepted · 5 Oct
Pref: Wed 14 Oct
GoogleJH
86
Kelly Kapoor
2.1 kmMove-Out · One-time2d
4 attemptsAccepted · 6 Oct
Pref: Fri 16 Oct
ReferralJH
LEADS, SCORES, QUOTES. EVERY NEXT STEP, IN SIGHT.
Monica G.
New1640 Riverside Dr, Scranton, PA 18503 3.2 km · Tier 0 · Local
(202) 555-0109monica.g@example.com
Prefers email · mornings
DraftCreated 8 Oct 2026
Attempts: 2·Source: Web Form
Assigned to Pam Beesly
ESTIMATEONE-TIME$285
ServiceActivityTasksLead ScoreQuote
EditTHE JOB
- Service type
- Deep Clean
- Frequency
- One-time
- First visit
- Included
- Bedrooms / baths
- 3 bed / 2 bath
- Building type
- House
- Square footage
- 1,650
- Their budget
- $300
- Postal code
- 18503
- Condition
- Normal
- Clutter
- Moderate
- Cleaning effort
- Vacuum & Mop
- Surge
- None active
ROOMS 7 serviced
Bedrooms×3Lead default
Bathrooms×2Lead default
Kitchen×1Lead default
Living room×1Lead default
ADD-ON SERVICES
Inside fridge · One-time
NOTES
Focus on kitchen surfaces and bathroom detail.
Tidy mode unlocked.
BEDS. BATHS. BOTTOM LINE.
“$180??” is a guess.Mitra gives you a price.
Your pricebook prices every clean from your own rates, first visit and recurring, so the same home always gets the same price. And you’ll never underquote again: set your floors once, and no quote can slip under them.
Angela Martin’s Standard weekly estimate replaces a $180 guess with $350 for the first visit and $210 ongoing, with price and time ranges, a $120 minimum price, and internal admin-only margins of 41 % and 38 %, both above a 35 % floor.
SENT. SEEN. WON.
Sticky notes don’t sendquotes.
Mitra does, and then it tells you what happened. It sends a live quote, counts only real opens, lets customers accept, decline or ask for changes in one tap, and moves the lead to Won the moment they say yes.
- Real opens only
- Accept, decline or request changes
- Cooling alert when they go quiet
- Won on acceptance
Stanley’s sticky note becomes a customer quote totalling $154.26 including tax, progresses from Sent to Viewed to Accepted, and automatically moves his fully loaded lead card from Proposal to Won.
FOLLOW-UP THAT STAYS ATTACHED
Less chasing.More cleaning.
Every email and every call lands on the lead, so you’re never asking “what did we tell her?” Tasks put the next follow-up in front of you the day it’s due, and nothing quietly goes cold.
Marty McFly’s oven question, Pam Beesly’s delivered email reply and a logged call stay together on the lead, while the Tasks widget shows one overdue, two due-today and two upcoming follow-ups, including Doc Brown’s and Oscar Martinez’s callbacks due Friday 9 October.
Simple pricing
Choose the plan that fits your cleaning business
Start with the complete essentials. Choose Growth when you want deeper control, reporting, and team planning.
One month free
Essentials
Everything a solo cleaning business needs to price, quote, and win work.
$49/month
Or $539/year — one month free
Includes 1 office seat
Add more for $15/month each
- Unlimited leads, customers, and quotes
- Cleaning-specific pricing and editable pricebook
- First-visit and recurring-clean pricing
- Professional online quotes and customer responses
- Standard Mitra lead scoring
- 30-day performance snapshot
- Mitra business email sender
- Up to three active saved responses
Growth
Most popularMore control, insight, and follow-up power for a growing cleaning business.
$105/month
Or $1,155/year — one month free
Includes 3 office seats
Add more for $15/month each
- Everything in Essentials
- Advanced lead filters, score sorting, and custom list columns
- Custom lead-scoring indicators, weights, and points
- Task calendar, Focus Mode, and workload heatmap
- Full funnel, quote, call, and scoring reports with custom ranges
- Mitra Assistant workspace analysis
- Contribution-margin calculator and per-quote margins
- Advanced quote-presentation controls
- Personal Gmail sending and unlimited saved responses
- Customizable lead capture form
The complete foundation is included in every plan
- Unlimited leads, customers, and quotes
- Cleaning-specific pricing engine
- Editable pricebook
- Professional online quotes
- Pricing floors and underpricing warnings
- Customer quote decisions and change requests
- Shared inbox and Mitra business email
- Website lead capture form
- Admin and staff roles
- Security, MFA, audit history, and data ownership
Compare every featureEssentials vs Growth, side by side
| Essentials1 seat included | Growth3 seats · most popular | |
|---|---|---|
| Plan and seats | ||
| Monthly price | $49 | $105 |
| Annual price (one month free) | $539 | $1,155 |
| Included office seats | 1 | 3 |
| Additional office seats | $15/month or $165/year each | $15/month or $165/year each |
| What you can put in it | ||
| Leads, customers, and quotes | Unlimited | Unlimited |
| Quote revisions and resends | Unlimited | Unlimited |
| Cleaning-specific pricing | ||
| Cleaning-specific pricing engine | Included | Included |
| Editable company pricebook | Included | Included |
| First-visit and recurring pricing | Included | Included |
| Pricing floors and underpricing warnings | Included | Included |
| Profitability | Pricing floors and warnings | Contribution-margin calculator and per-quote margin in dollars and percent |
| Leads and scoring | ||
| Lead records, pipeline board, and leads list | Included | Included |
| Search, status, and owner navigation | Included | Included |
| Score and band visibility | Included | Included |
| Advanced lead filters | Not included | Score band, source, quote status, and more |
| Score high-to-low sort and detailed rank context | Not included | Included |
| Configurable leads-list columns | Not included | Included |
| Lead scoring | Standard Mitra model | Admin control of indicators, weights, and points, then publish and re-score |
| Tasks | ||
| Create, assign, and complete tasks | Included | Included |
| Task list and filters | Included | Included |
| Day, week, and month calendar | Not included | Included |
| Focus Mode and workload heatmap | Not included | Included |
| Advanced grouping and planning views | Not included | Included |
| Quotes and customer response | ||
| Create, send, revise, and resend quotes | Included | Included |
| Customer quote acceptance, decline, and change requests | Included | Included |
| Standard professional quote presentation | Included | Included |
| Business identity and legal terms | Editable | Editable |
| Advanced quote appearance | Not included | Savings, prepared-by, add-on detail, duration, price-range display, and supply description |
| Reporting | ||
| Reporting | Fixed 30-day performance snapshot | Complete funnel, quote, call, and scoring reports |
| Report date ranges | Fixed 30-day view | All supported presets and custom ranges |
| Margin distribution | Not included | For admins |
| Mitra Assistant | ||
| Product guidance | Included | Included |
| Workspace analysis | Not included | Comparative questions across leads, quotes, tasks, team, calls, and communications |
| Communication | ||
| Shared inbox | Included | Included |
| Email sending | Mitra business sender | Mitra sender plus personal Gmail |
| Saved responses | Up to 3 active | Unlimited |
| Lead capture form | ||
| Website lead capture form | Included | Included |
| Enable, disable, and reorder optional fields | Not included | Included |
| Security and data | ||
| Security, MFA, audit history, and data ownership | Included | Included |
| Admin and staff roles | Included | Included |
IncludedNot on this plan
Every plan includes Mitra's complete cleaning CRM, pricing safeguards, professional quote workflow, and unlimited core usage. Growth adds deeper customization, reporting, and team planning — it is priced by the tools you use, not by how many leads you create or quotes you send.
Prices for both plans and additional seats are in USD, plus applicable taxes. Included seats are not maximums: additional seats can be added to either plan. Customers and quote viewers do not consume seats.
Frequently asked questions
The questions cleaning-business owners ask us first
Are leads or quotes limited?
No. Both plans include unlimited leads, customers, quotes, revisions, resends, and customer quote views.
What counts as a seat?
An active office user with a Mitra login. Customers and quote viewers do not consume seats.
Can I add seats to Essentials?
Yes. Included seats are not maximums. Additional office seats can be added to either plan for $15/month or $165/year each.
What is included in annual billing?
Annual billing provides one month free compared with paying monthly for twelve months.
Can customers accept quotes online?
Yes. Customers can securely review a quote and accept, decline, or request changes.
Does Mitra process customer payments?
No. Mitra manages leads, pricing, quotes, communication, and sales performance. It does not currently collect cleaning payments or deposits.
Is Mitra intended for commercial cleaning?
The current product is designed for residential cleaning businesses.
Turn more cleaning enquiries into confidently priced jobs.
Bring your leads, pricing, quotes, and follow-up together in one system built for residential cleaning businesses.